Dec 5, 2023
The food delivery industry is expanding rapidly — from 0,7 billion users in 2017 to 2,5 billion by 2027.
It’s not just the number of users that’s growing. More and more restaurants are joining food delivery platforms, and it’s easy to see why.
Food delivery apps like Bolt Food help restaurants reach millions of hungry customers and boost their sales.
In this article, we’ll show you how to increase restaurant sales and ensure that potential customers aren’t just browsing but actually ordering from you.
As users browse Bolt Food, one of the first things they see is the restaurant’s cover photo. It’s an initial customer touchpoint that can shape your brand’s perception. So, a high-quality cover photo is crucial.
Tips for your cover photo:
Remember, first impressions count. With these simple tips, you can attract more people to explore your menu and potentially increase your revenue.
When a new customer taps your cover photo, it’s a pivotal moment.
Ensuring a smooth experience is crucial. Any complication might lead to a missed order.
Here are key elements to focus on at this stage:
Nailing these details boosts order chances.
As the saying goes, “We eat with our eyes”. The psychology behind visuals significantly influences our appetite, far surpassing the impact of plain text.
Food pictures evoke emotions and cravings, making them powerful tools for attracting customers.
But the menu pictures aren’t just about visual appeal. They should guide users through your portion sizes, serving aspects, and other details.
Food pictures help customers feel more comfortable, especially with exotic dishes.
We made a blog post about food photography, and here are some of the crucial points:
Read our blog post for more details.
Getting a discount turns an expense into a bargain, leaving you confident in your decision. For example, according to a study, with a $10 coupon, people feel happier and more relaxed than those paying the full price.
The good news is that you don’t have to develop your own loyalty programme — run a campaign or set up a promotion on the Bolt Food platform to increase sales and customer loyalty.
You can run promotional campaigns by offering discounts:
Based on our global data, restaurants participating in our marketing campaigns experience an average 30%–100% surge in sales.
You can’t improve what you can’t measure. One of the best ways to get more restaurant orders is to understand your strengths and areas for improvement.
While measuring offline performance can be challenging, restaurants on Bolt Food have the advantage of accessing essential analytics to oversee and fine-tune their operations.
Through these analytics, you can track:
💡Bolt Food also lets users leave ratings and comments about your restaurant, which we share with you.
This feedback offers valuable insights into what customers enjoyed the most and what is yet to improve.
Keeping a close eye on these metrics and feedback will help you constantly improve customer loyalty and restaurant sales.
With over 4.5 billion people using social media worldwide, most of your customers are likely active on these platforms.
The data also shows that time spent on social media is increasing yearly, making it a perfect place for restaurants to connect with customers.
Use social media to your advantage. Inform your customers that you’re on Bolt Food or promote your discounts.
While many new customers discover your restaurant on Bolt Food, some of your offline guests might not know that they can order food from you online and get it at a discounted price.
After signing up as a partner restaurant, you’ll get access to our professional templates to make your posts more appealing and attention-grabbing. It’s a simple yet effective way to ensure your customers stay informed and engaged.
There’s a surprisingly easy yet effective way to add a personal touch to your orders. Just write personalised thank-you notes on the delivery bags!
Handwritten notes positively and significantly affect customer spending. Because of the extra effort, you get a happy customer with a stronger connection and increased psychological closeness to your restaurant.
To make it even more special, include the name and be creative to motivate your customer to share the experience with others.
Bolt Food is a platform full of potential for partner restaurants, and these tips will help maximise that potential. And if you haven’t joined yet, sign up today and increase your restaurant revenue with Bolt Food!
