Incentives

The Incentives team is at the heart of Bolt's growth strategy, crafting diverse incentive campaigns for users across all business lines. Partnerships, collaboration, user experience, targeted analytics and strategic investments are all key facets of our efforts to fortify Bolt’s business growth.

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We build tools for our Data Analysts and Operations teams to incentivise our users to keep coming back to our platform. Working on the company's growth engine, we target users to campaigns, notify users of promotions that are available to them, and show these campaigns to users in the applications.

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Rides Campaigns

The Rides Campaigns team is responsible for an internal product that enables the creation and execution of incentive campaigns for diverse users, including riders, scooter users, drivers, and car renters. Our product is designed to handle thousands of campaigns running simultaneously, making it the largest product within the incentives department. We are committed to delivering value and driving engagement through these campaigns, contributing significantly to Bolt’s competitive edge in the ride-sharing market. Our team’s work is pivotal in fostering loyalty and promoting increased usage of Bolt’s services.